Chairman Feng Hua Attended the 2024 China Cultural Computing Conference and Delivered a Speech Focusing on the Event

Chairman Feng Hua Attended the 2024 China Cultural Computing Conference and Delivered a Speech Focusing on the Event

On December 6, the 2024 China Cultural Computing Conference opened in Beijing. With the theme of "Building an Industrial Ecosystem to Serve the Construction of a Cultural Powerhouse," the conference shared the latest academic achievements and industrial transformation results, and explored and promoted key projects in cultural computing-related fields. CCTV News focused on and reported this cultural event.

As a representative of leading enterprises, Feng Hua, chairman and president of Dafeng Industry, was invited to participate in the session of the "Cultural Digital Ecology Conference" and delivered the theme report "Cultural Tourism in the Digital Era: Building a New Cultural Digital and Real Integration Ecology."

Feng Hua said that with the advancement of new technologies, digital technology has become the core engine to promote industrial development, and the cultural and sports tourism industry is facing the trend of digital integration. As a leading enterprise in the sports and tourism industry, Dafeng actively embraces the wave of digital technology and explores new models and paths of industrial practice with the integration of data and reality.

Starting from the enterprise practice, he shared how digital technology runs through the whole industrial chain of Dafeng, from planning, creativity, intelligent manufacturing, investment, and operation. He also discussed that Dafeng takes innovative technology and empowering service as the two main business lines, applying digital technology to the layout of six industries, such as cultural industry, sports industry, digital art technology, intelligent operation, cultural and tourism integration, and rail transit.

Finally, Feng Hua shared three prospects for the future digital technology to empower the cultural and tourism industry: continuous technological innovation to improve the application level of digital technology in the cultural and tourism industry; continue to expand the application scenarios, and promote the wide application of digital technology in all aspects of the sports and tourism industry; and continue to build an open ecology and strengthen cooperation and exchanges with all parties in the industrial chain.

This year's China Cultural Computing Conference simultaneously released three national cultural big data system group standards: "Cultural Data Service Platform Technical Requirements: Cultural Data Ownership Confirmation System," "Cultural Data Service Platform Technical Requirements: Cultural Data Management System," and "General Requirements for Stage Art Performance Digital Recording Technology Requirements," filling the gap in the standardization of China's cultural big data services.