Zhejiang Travel Investment Joins Hands with Dafeng Industry! How Zhejiang Leverages

Zhejiang Travel Investment Joins Hands with Dafeng Industry! How Zhejiang Leverages "Technology+" to Boost the Experience Economy

On March 11, Zhejiang Tourism Investment Co., Ltd. and Zhejiang Dafeng Industrial Co., Ltd. officially signed a strategic cooperation agreement. The partnership focuses on integrating "cultural tourism + technology" to explore new pathways for enhancing cultural tourism through scientific innovation. Li Bo, Chairman of Zhejiang Tourism Investment Co., Ltd., and Feng Hua, Chairman of Zhejiang Dafeng Industrial Co., Ltd., signed the agreement on behalf of their respective companies.

Backed by the Zhejiang Tourism Investment Group’s expertise in scenic area development, global tourism operations, and government resources, this collaboration combines strengths with Dafeng Industry—a leading mainboard-listed company in sports and tourism technology. Dafeng boasts full-chain service capabilities, from creative design to intelligent manufacturing and operations.

The strategic cooperation emphasizes two innovative dimensions:

1.Product Development: Jointly creating new formats such as red-themed immersive theaters and experiential parks.

2.Technology Empowerment: Dafeng will provide tailored solutions for theaters and innovative amusement products, ensuring their implementation in Zhejiang Tourism Investment’s projects.

To ensure effective execution, both parties established a multi-dimensional coordination mechanism:

n A cross-company joint working group will oversee progress, with quarterly meetings to align project milestones.

n A digital sharing platform will enable real-time resource communication.

n Collaborative brand marketing campaigns will enhance market influence.

This deep integration not only accelerates the transformation of technological innovations into market-ready products but also fosters new high-quality productivity in cultural tourism through optimized industrial chain restructuring.

As the cultural tourism industry shifts from scale expansion to quality-driven growth, this partnership exemplifies how technology can reshape cultural travel experiences. It provides innovative practices for "cultural-themed travel" and explores replicable "Zhejiang models" for industry transformation.