Reliving Asian Games Classics: Dafeng Supports the Renewal of Hangzhou Binjiang Olympic Sports Center Scenic Area

During the National Day holiday in 2025, Hangzhou once again showcased the iconic Asian Games torch scene. The Hangzhou Binjiang Olympic Sports Center Scenic Area, renewed with Dafeng’s support, officially reopened to visitors and citizens, showcasing a new urban cultural landscape integrating the Asian Games torch with the city’s cultural heritage. From the main Asian Games venues to a new landmark for culture, sports, tourism, and commerce, Dafeng has brought a fresh experience to the Olympic Sports Center.

Torch Park: Continuing the Asian Games Wave

Dafeng developed the Asian Games Torch Park, one of the most prominent outdoor scenic nodes in the Olympic Sports Center and a key venue for showcasing Hangzhou’s Asian Games culture. At its core stands a torch tower created by Dafeng, integrated with dynamic display screens and interactive lighting installations that recreate the stunning stage effect of the “Digital Torchbearer” ignition. On the ground, the “Lotus Moving with the Tides” multi-user interactive projection system, combined with advanced motion-sensing and gesture recognition technology, allows visitors to immerse themselves in the excitement of the Asian Games opening ceremony.

Visitor Center: One-Stop Premium Services

The newly renewed visitor center features an immersive presentation room, where advanced audiovisual technology and an intelligent AI-guided system deliver a full-scale, immersive virtual tour experience. In addition, the center is equipped with a reception hall, smart dispatch center, and multimedia information system, providing visitors with convenient one-stop premium services.

Signage System: Comprehensive Smart Navigation

Dafeng has fully upgraded the scenic area’s signage system, adding electronic touch-screen guides, LED maps, and smart direction boards to achieve full smart-navigation coverage. These intelligent signs offer bilingual services and real-time updates on parking, routes, and other practical information, allowing visitors to navigate the area effortlessly.

Smart Scenic Area: Technology-Enhanced Experience

Leveraging the “Smart Scenic Management Platform,” Dafeng has created an integrated intelligent system encompassing smart management, services, and marketing. Through the ‘One Device Tour’ platform, visitors can enjoy online reservations, smart navigation, intelligent parking, AR interactions, and more, that transform traditional sightseeing into a deeply engaging experience.

The overall renewal of the Hangzhou Binjiang Olympic Sports Center Scenic Area represents Dafeng’s practice in urban regeneration, using Asian Games heritage to create multi-dimensional, immersive, and interactive experiences for visitors. Looking ahead, Dafeng will continue to leverage the full-industry-chain advantages of “REPCO” to provide innovative solutions for the integrated development of urban culture, sports, tourism, and commerce.